After his second trip in 1909, he started recruiting team members for his epic 1914 journey called the Imperial Trans-Antartic Expedition and received, as some have noted, up to 5,000 applicants for this newspaper ad:
Whether or not this ad actually ran in the paper is up for debate, but the statements of a hazardous journey, bitter cold, constant danger and doubtful return are true characteristics of a Shackleton led mission. The men who responded to Shackleton’s recruitment knew exactly what they were getting themselves into. We don’t see many newspaper ads, Facebook updates, tweets, blog posts that have this kind of message, do we?
The 27 men who went on the 1914 expedition with Shackleton were diverse in nature and specialty. There were ship captains, sailors, a surgeon, a biologist, a physicist, a geologist, a photographer, a carpenter, a chaplain, an artist, a meteorologist, a navigator, a dog handler, and more. Despite their unique qualities there is one commonality between these 27 men and all of those who had responded to the newspaper ad, a passion for adventure.
“Movements don’t create passion – they assemble it.” - Mohan Karulker (aka – Mo, from The Blogging)
The passion for adventure wasn’t created by Shackleton or his newspaper ad, these men already possessed that quality. Shackleton merely assembled that passion for a common mission. Shackleton took 27 ordinary-turned-extraordinary men, assembled their passion, and produced an epic story of endurance. I’ve seen this take place several times within the culture of blogging alone:
- In the fall of 2009 the readers of Stuff Christians Like raised more than $60,000 to build two kindergartens in Vietnam. Jon Acuff thought it would take a couple of months to raise the money, but after only 18 hours the money was raised! So, he decided to build two. He assembled the passion.
- In late 2010, Alece Ronzino of GritandGlory.com, started a focused committment movement called One Word 2011. It didn’t take long before hundreds of bloggers joined the movement of creating and finding their One Word for 2011. She assembled the passion.
- Last month, Mo from the Blogging, started a twitter movement called #secretHERO that sought to publicly recognize and celebrate as many of the secret heroes as possible. On Friday, April 21, 2011, the hashtag, #secretHERO, targeted and encouraged hundreds of unknowing, secret heroes. He assembled the passion.
Stuff like this is happening not just in the online world, but in communities, local churches, and families. It’s happening everywhere. Visionaries and leaders see passion lying dormant in people and they are creating avenues for that passion to take movement. When will the next assembly of passion take place? Will you be a part of it – or will you be the one assembling it? Will you put a newspaper ad out or start a movement in your local church?
I can almost see Jesus putting out an ad similar to Shackleton’s. Jesus, with his ultimate authority, gave us the mission of making disciples. He is the ultimate creator and assembler of passion, and just like Shackleton and his 27 men did in 1914, we are go the ends of the earth on Jesus’ mission.
What other movements have you seen or been a part of, would you share them with us?
Are you assembling a movement right now, what is it, and how can others join in?